For Captain Dale Wills, it all started with chasing blues while operating gamefish charters from North Carolina to Mexico working as a mate to his father, Captain Wills Sr. The first in his family to graduate college, Dale used his marketing degree to join a firm in Atlanta selling advertising. But with a love for all things offshore, he earned his captain’s license and became a charter captain in St. Martin, Venezuela, Costa Rica, Panama, Grenada, the Caribbean, and along the eastern seaboard.
About the Release Ruler
Captain Dale Wills created the Release Ruler in 2013 with a desire to make the experience of game fishing more enjoyable for anglers who target specific species of fish. Growing up in South Florida, Wills understood the thrill of the bite and the growing popularity of catch and release.